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What’s Cooking? Salum — Two Coasts, Two Flavors of the Same Spirit



5 September, 2025 Written by Salvador
The name Salum might mean “by the sea,” but at Vidanta it means something more. Here, it’s a place where unique food, live music, and a warm, welcoming atmosphere for the whole family come together to capture the energy of Mexico’s coasts. Located at Vidanta Nuevo Vallarta and Vidanta Riviera Maya, both food, retail, and entertainment venues offer their own twist on this vibrant, open-air experience.

“With relaxed, bohemian atmosphere, Salum brings together the best of culture, gastronomy, and music in one place,” says Oscar Rito, Executive Chef at Vidanta Nuevo Vallarta. “It’s the perfect spot to share with family and create unique moments.”

In Nuevo Vallarta, Salum feels like a coastal village market brought to life, with colorful stalls, the scent of fresh tortillas, and chefs serving up bold flavors just steps from the beach. At its center, an impressive alebrije sculpture celebrates the Mexican spirit.

With a total of 12 food trucks, Salum offers refreshing beverages and authentic snacks that showcase the most traditional flavors of Mexico. Guests wander between stations, sampling regional specialties, artisanal sweets, and tropical cocktails while live music drifts through the palm-lined plaza.

There is always some sort of action here. Every evening, you’ll find DJs, games, and even an occasional hammock along the winding pathways.

Culinary options include:

Huama Brewery: The perfect spot for craft beer lovers.

Santo Gusto Pan & Café: A selection of freshly baked traditional sweet bread, as well as a variety of salads and paninis.

Smoothies & Cocktails: Fresh fruit smoothies, tropical drinks, and a variety of cocktails.

Waves n’ Tacos: A wide selection of tacos and Mexican street food.

Cocos & Champagne: Fresh coconut water and champagne served in a coconut shell—perfect for Instagram!

Cantaritos & Micheladas: Classic Mexican mixology served in a variety of flavors, with the option of mezcal or tequila.

Churros: Piping hot treats made with our traditional recipe.

Elotes & Esquites: A true Mexican street food classic!

Popsicles & Ice Cream: Homemade fruity paletas and ice cream.

In Riviera Maya, Salum leans into its carefree beachside vibe. Here, the scene is more laidback and lounge-like with open-air bars pouring creative craft cocktails and communal tables set under string lights. It offers a wide culinary selection, mixology, artisan boutiques, and more—all within a sophisticated yet casual environment.

Freshly caught seafood, wood-fired flatbreads, and street-food classics get a gourmet reimagining, making it a perfect place to linger after a day exploring the Caribbean coast. In addition, there are eight craft beer taps, a beachside area, and a new space featuring traditional Mexican sweets.

Its culinary offerings are indeed diverse:

Volando Ando Wings & Things: Crispy wings—plain, grilled, or seasoned with a wide range of sauces from spicy to Asian with a sweet barbecue twist—plus delicious sides.

Fuoco Mediterranean Sliders & Bread: Authentic Italian and Mediterranean cuisine, such as pizzettas and sandwiches.

Huama Brewery: The best craft beers from Yucatán, with a variety of ales, IPAs, stouts, lagers, and pilsners.

Mercado Mexicano: Freshly prepared street food, such as churros, elotes, and tamales.

Santo Gusto Pan & Café: Gourmet coffees and favorites like traditional Mexican hot chocolate, freshly baked breads, and pastries.

Saúde Mixology Bar: Handcrafted cocktails inspired by the best of modern mixology.

Robayaki Grill & Sushi: Mexican cuisine blends perfectly with Japanese classics, such as sushi and hibachi, at this fusion restaurant.

Waves n’ Tacos Authentic Taqueria: A charming taqueria paying tribute to the traditional Mexican taco shop.

La Sombrita Beach Bar: Tropical drinks and artfully crafted cocktails.

Wherever you visit, Salum is about discovery—tasting your way through flavors that are fresh, playful, and distinctly local.

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